A day long workshop specifically designed for academics, researchers and staff in the public sector who have only limited experience of working with the media but who have a need to make their work known more widely.
Every workshop is designed with your specific needs in mind, but the key elements it covers are how journalists approach stories, what makes news, how to work with journalists whilst setting the agenda, how the journalistic writing style differs from the academic or business style, how news releases work, and basic interview skills. It also includes extensive opportunities for delegates to experience and practice the skills breaking down pre-conceptions about the media and overcoming the fears many of them hold about going public with their work.
For a copy of a sample programme click here.
Up to 15 delegates
From £500 for a full day
What have previous clients said about this course....
Worcester University -
Two bespoke half day workshops on working with the media for academics from its Institute of Health and Society - "Highly recommended, non-threatening and engaging environment - excellent!" "10/10. Very engaging, knowledgeable and informative".
Staffordshire University -
A half day workshop on developing positive relationships with the media for the Deans of five of the University's schools "He seemed to know everything we needed to hear, and put it over in a friendly way 10/10" . Scores out of 10 ranged from 9-10
A day long workshop specifically designed for academics, researchers and staff in the public sector who have limited experience of working with the media but want to promote their work on radio and TV.
Every workshop is designed to develop the delegate's understanding of what will work for broadcast journalists and how to get the most out of broadcast opportunities.
The workshop will include practical exercises with audio and video interviews ranging from easy, light topics to warm people up and build confidence, to more challenging interviews to test the techniques taught to the full.
Up to 8 delegates (Individual coaching is also available)
From £500 for a full day
Anyone working in Public Relations in academia or the public sector will know that effective commmunication is a team effort involving people at every level in the organisation.
When faced with a journalist's notebook, or worse still a mic or camera many people fail to get their message across because they lack the necessary skills or confidence to work with the media. These workshoips are designed to help people at all levels - from the Board down - to make the most of the opportunities media exposure can offer.